Democracy Now: FTC Unveils Voluntary Guidelines for Children’s Food Products

The Federal Trade Commission has released new guidelines aimed at curbing the marketing of unhealthy foods to children. Under the proposal, food advertised to children would have to contain certain healthy ingredients, including fresh fruits and vegetables, and not have large amounts of sugar, saturated fat, transfat and salt. The guidelines would target a wide range of marketing tools, including the use of cartoon characters, advertising mediums, product placement and digital media applications. Although food companies could face pressure to adopt them, the guidelines are voluntary and companies would have up to 10 years to put them into effect.

~ by wheresthemic on April 29, 2011.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: